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  • How salespeople can stimulate the global economy

  • How salespeople can stimulate the global economy

  • How salespeople can stimulate the global economy

Unmade business decisions that could spark growth are languishing in pipelines all over the world, write Ben Laker and Mark Ridley.

Currently valued at US$20.4 trillion, ‘no decision’ opportunities are languishing in pipelines all over the world; a global ‘gold reserve’ of seismic proportion waiting to be unlocked by sales people. This is one conclusion from our latest research The Sales Persons Secret Code, which suggests more than 27 per cent of opportunities forecast and pursued by salespeople result in no one winning business and much-needed buying decisions not made.

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Published By

LSE Business Review

Published Date

January 2017

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