1 September, 2016

Erica Feidner will be the first of ten iconic sales people profiled within the Salesperson's Secret Code

Transform Performance International is pleased to announce that Erica Feidner will be the first of ten iconic sales people profiled within the Salesperson's Secret Code - our leading study into the beliefs, values and habits that underpin high-performing sales people.

Ian Mills the CEO at Transform Performance said, “I have long-admired Erica and her success and am delighted that she is going to share her story so that we can all model her mind-sets and behaviours in the future. To gain insight into the way iconic sales people like Erica operate is very exciting because we know from the research currently underway that adopting even one or two things that they do and say can have a transformational effect.”

Erica said “When I was approached to participate in this book, I had no hesitation. ‘The Salesperson’s Secret Code’ is an approach which is intriguingly refreshing because it challenges salespeople to consider not just what they do in order to succeed, but why they do what they do. Uncovering this motivation is enormously important and powerful.”

The Salesperson's Secret Code will be published in 2017 and provide easy to read, engaging and thought-provoking content supported by over 20,000 hours of research. The research team have all ‘carried a bag’ and include best-selling authors Ian Mills and Mark Ridley and Dr Ben Laker from Transform Performance International, and Tim Chapman, Managing Partner at Sales EQ.

Further iconic sales people will be announced in due course.


About Transform Performance International

Transform Performance International is a performance improvement consultancy that delivers positive and measurable change through people by transforming their attitudes, mind-sets, beliefs and behaviours in a way that is aligned to their organisation’s goals and values. Our focus is on designing and deploying tailored solutions in areas that our clients tell us are critical to their success; in particular, the way their people lead, manage, communicate, collaborate and sell. We have worked in over 50 countries for global leaders such as American Express, Cisco, Deloitte, HP, RBS and Virgin Media.www.transformperformance.com.


“Sales is now an integral part of every role, making this an essential read for all business professionals. The authors of The Salesperson’s Secret Code combine hard data with intelligent insight to show, with verve and skill, how the world’s best salespeople continue to thrive in uncertain times and how others can learn from their success."

Daniel Pink, author of Drive and To Sell is Human


“This is a practical manual for anyone who wants to be better at selling. It is full of useful tips and wise advice from experts who really understand their craft. If you want to close more deals, then this is the book to help you win.”

Luke Johnson, Chairman of Risk Capital Partners, former Chairman of Channel 4 Television, and The Sunday Times columnist

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